iMIC

Operators were losing hours every week to manual campaign setup, with performance data scattered across separate channel tools and analysis work that should have been automated.

There was no single surface to plan, launch, and optimise a multi-channel campaign — and therefore no single source of truth for campaign performance.

Our team opened with in-depth interviews with marketing managers and campaign coordinators, usability testing against their existing stack, and a competitive audit to locate the real gaps.

That research produced personas and journey maps that sequenced the build: information architecture first, then a clickable prototype, then a second validation round before any AI-generated feature shipped.

Automation was scoped strictly to workflow failures operators had named — not capabilities that merely demo well.

iMIC now delivers drag-and-drop multi-channel campaign orchestration with A/B branching, real-time performance dashboards, churn-probability analytics, and the contextual iAssist layer.

Because every automated flow was validated with operators pre-ship, the AI layer resolves workflows users specifically flagged as broken.