ATTN.LIVE

ATTN.LIVE set out to combine live podcasting, NFT minting and automated distribution for preachers, educators, comedians and podcasters — a user base that had never held a crypto wallet.

Research surfaced three structural blockers: technical complexity at signup, monetisation paths that assumed crypto literacy, and creator workflows fragmented across separate streaming and minting tools.

BRNDVENTURE co-created the product concept with the founding team from day one, then owned design end-to-end. Our team mapped the full system — onboarding, community discovery, studio creation, stream management, token templates and account settings — into a single integrated flow.

We decoupled token configuration (standards, wallet networks, visual appearance) into a reusable Token Template sub-flow, separating setup from active minting. NFT creation and one-click streaming went through multiple test rounds until the blockchain machinery sat entirely behind familiar creator-economy patterns.

The platform opened a monetisation path for creators who would never have entered an NFT marketplace directly.

Paired with a distinct brand identity, the architecture gave ATTN.LIVE clear differentiation in a Web3 creator economy that was largely speculative and inaccessible to its actual target users.