Case 09 · Marketplace · Rental · Mobile
Homely
DIY Toolkit Rentals
We engineered a minimum-decision booking flow that moves urban users from toolkit discovery to confirmed local pickup before intent decays.
- Client
- Homely
- Location
- iOS
- Engagement
- Product design & systems
Impact
Min.
Decision points between toolkit selection and pickup
100%
Rental durations and pricing transparent upfront
3 steps
Booking flow reduced from 7 steps to 3
01 / The Challenge
Removing ownership from the DIY equation.
Homely lets urban residents rent project-specific toolkits instead of buying tools they'd use once.
The target user is budget-conscious and time-pressed — any friction in discovery or booking kills the project motivation the product exists to capture.
02 / Our Architecture
A flow designed for the window between inspiration and abandonment.
Through empathy mapping and persona work, our team structured the app around fast discovery, transparent rental durations and a booking flow with the fewest possible decisions.
The visual hierarchy is sequenced to move users from toolkit selection to confirmed pickup before initial motivation fades.
03 / Systems Outcome
A rental flow fast enough to outrun hesitation.
The delivered iOS experience closes the gap between deciding to start a project and having tools in hand — the friction point most likely to stop a project before it begins.
Capabilities deployed
- Mobile App
- Rental UX
- Empathy Mapping
- User Personas
- iOS Design
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